Secret Stash of Tried and Tested Email Outreach Templates

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As promised, here’s my secret stash of email outreach templates that get results.

You can use these templates to create expert roundups, promote your content and get links!

I use BuzzStream to create and a/b test my templates to see what works best:

A B Testing with BuzzStream

BuzzStream is an amazing tool for organising your black book of contacts, managing email outreach and tracking links. They offer a 14 Day FREE Trial Here.

10 Email Outreach Templates that Get Results

Use the quick links to jump to an email template of your choice, or alternatively, commence scrolling!!!

When You Link Out to Other Bloggers Email
Expert Roundup Invitation Email V01
Expert Roundup Invitation Email V02
Expert Roundup Invitation Followup Email
Infographic Promotion Email V01
Infographic Promotion Email V02
Infographic Promotion Email V03
Weekly Content Roundup Email
Broken Link Building Email
Broken Link Followup Email

When You Link Out to Other Bloggers

Linking out to other bloggers’ from your posts is not only great for building relationships, but essential if you want to get your content more eyeballs and shares.

I always include a bunch of links to other bloggers’ useful resources in my posts because when you tell someone you linked to them, they’ll usually help share your stuff!

Subject: [First Name], I mentioned you in my post
OR
Subject: Wrote about you on [Your Website Name]

Hey [First Name],

Just want to say a big thank you for your post “[Post Title]”.

It helped me so much that I wrote about you in my latest post on [Your Website Name]!

Here’s the post:

Just wanted to give you a heads up!

Oh and let me know if you’d like me to change anything (e.g. make the anchor text more keyword rich).

Cheers,

[Your Name]

Expert Roundup Invitation Email V01

Expert roundups are kind of my speciality ;)

This simple template has worked wonders at getting experts to contribute to my interviews on clambr.com.

Please note this template is suited for a niche where bloggers are familiar with expert roundups. V02 (further down) is a more suitable template for niches where expert roundups are less known about.

Subject: [First Name], quick question

Hey [First Name],

I’m doing an expert roundup on my site and I think many blogging newbies would love to know your answer to this question:

[INSERT QUESTION]

Thanks in advance!

Oh and naturally, I’ll include a link back to your site :)

Thanks!

[Your Name]

Expert Roundup Invitation Email V02

This template is suited for a niche where experts aren’t familiar with expert roundups.

Because most experts you interview will likely have done individual interviews before, mentioning their previous interviews is a good place to start when you reach out for the first time asking them to take part in a group interview.

Subject: [First Name], quick interview question

I’m a huge fan of your [Something They Teach / Do] and loved your interview with [Interviewer’s Name] on [Interviewer’s Website].

The reason I’m contacting you today is because I’m doing a group expert interview on my site and think many [Target Audience] out there would LOVE to know your answer to the question below.

Here’s the question:

[INSERT QUESTION]

Thanks in advance [First Name]!

Oh and naturally I’ll include a link back to your site along with a short bio. Also, if you’d like an extra link to a product or page of your choice, I’ll be more than happy to include it!

Cheers,

[Your Name]

Expert Roundup Invitation Followup Email

This is the email you send to chase up experts who never got back to your first email. As it has been a few days you should hopefully already have a few responses from a number of experts. It’s vital you drop these experts’ names in your follow up email for social proof and to encourage the other experts to share their thoughts along with their peers.

Subject: Interview question followup

Hey [First Name],

Just wondering if you received the interview question I sent you on [Day]?

A number of your peers have already contributed, including [Expert Name], [Expert Name], [Expert Name] & [Expert Name], but it would be even better if you were involved too [First Name]!
Here’s the question:

[INSERT QUESTION]
We’re planning to publish the post on [ETA Day], so if you’d like to contribute we’d really appreciate it if you can send us your answer before [Day]!

Thanks in advance, and naturally, I’ll include a link back to your site along with a bio about who you are and what you do.

All the best,

[Your Name]

Infographic Promotion Email V01

This template is for when you do a reverse image search on Google to find people who have published infographics on a similar topic to yours on their blog.

Since they’ve published something similar in the past, these people are prime targets for links.

Subject: [First Name], love the [Infographic Title] infographic you published

Hey [First Name],

I love the [Infographic Name] infographic you published on [Website Name]!

The reason I’m emailing you about it is because it actually inspired me to
[Describe How You Made the Infographic, e.g. survey 100 cat lover in the US]
and make a similar infographic which I thought your readers at [Website Name]
might like too!

The title of the infographic is: [Infographic Title]

We discovered some pretty crazy things about [Infographic Topic]:

[Stat #1]
[Stat #2]
[Stat #3]

You can check it out here: [Infographic URL (raw URL, not anchor text)]

Let me know if you’d like to feature it on your site.
I’ll happily write a unique intro for you [First Name] :)

Cheers,

[Your Name]

Infographic Promotion Email V02

This email is for people who have shared an infographic similar to yours on Twitter.

You can find people who’ve shared similar infographics in the past with a simple hashtag search, e.g. #sports #infographic.

Make sure you follow these people on Twitter at least the day before you send them this email:

Subject: [First Name], I’ve been loving your Tweets

Hey [First Name],

This is [Your Name] aka [Twitter Handle, e.g. @clambr] from Twitter :)

I wanted to say hey because I’ve been enjoying your Tweets about [Topic],
especially the [Infographic Title] infographic you shared!

On the subject of infographics, I thought you might also like a fun
infographic we recently put together all about [Infographic Topic].

It’s got some pretty interesting stats about [Topic]:

[Stat #1]
[Stat #2]
[Stat #3]

Let me know what you think about [Insert Most Shocking Stat]. It’s
pretty crazy right?!

Cheers,

[Your Name]

Infographic Promotion Email V03

This is a blast email you can send to a broad variety of sites who may or may not have shared infographics before, but might be interested in the subject matter.

It’s important to capture these people’s attention IMMEDIATELY by rocking your infographic’s punchiest stat in the subject line.

Subject: [First Name], [Attention Grabbing Stat from Infographic, e.g. Only 27% of cat owners shave their cat] – infographic

Hey [First Name],

I thought the [Website Name] audience
might like this fun infographic we made about
how [Infographic Topic] :)

It’s called: [Infographic Name]

Some fun stats:

[Stat #1]
[Stat #2]
[Stat #3]

You can check it out here: [Infographic URL (raw URL, not anchor text)]

Let me know if you’d like to feature it on [Primary Website Name].
I’ll happily write a unique introduction for you :)

Many thanks,

[Your Name]

Weekly Content Roundup Email

In the SEO and Blogging Niche, quite a few bloggers run weekly content roundups. These are people who will actually be happy to receive suggestions and may be willing to share your content if you ask them nicely.

But remember, these people get A LOT of emails so it’s important you stand out from the rest.

To get your post featured in a weekly roundup, I first recommend asking them to consider it on Twitter, for example:

Weekly Roundups Tweet

Here’s the email template I use after Tweeting at people who manage roundups:

Subject: [First Name], this is [Your Twitter Handle] from Twitter ;)

Hey [First Name],

This is [Your Name], aka [Your Twitter Handle]. I just said hey on Twitter and shared my new exciting article with you ;)

I know you only feature the best content in your [Insert Roundup Name] and wouldn’t reach out unless I thought you might like it, but…

…[DESCRIBE WHY YOUR RESOURCE ROCKS, DROP SOCIAL PROOF AND EXPLAIN WHY IT FITS IN TO THEIR ROUNDUP].

If you missed the link here it is again: http://www.yourwebsite.com/your-epic-piece-of-content/

Do let me know what you think. I’d love to hear your thoughts!

Either way, keep up the great work with [Website Name] and thank you for your consideration :)

Cheers,

[Your Name]

Broken Link Building Email

Broken link building is by far my FAVOURITE link building method.

I use Google Chrome’s “Check My Links” plugin to find broken links. With one click this nifty free tool scans the page and highlights broken links in red.

After finding broken links I reach out with this simple email:

Subject: Broken link on [Website Name]
Subject: [First Name], there’s something wrong with your site

Hey [First Name],

Are you still updating [Website Name]? I found a broken link I’d like to point out.

[Your Name]

Note: It’s best to not include your full email signature in this first email or the webmaster might be suspicious that you want something ;)

Broken Link Follow Up Email

Send this follow up email once you receive a reply from the blogger you reached out to.

It’s time to pitch your resource and go for the hard sell.

Make sure you screen shot the broken link and include that in your email, (it helps the blogger find the link, plus makes it look like you’ve gone the extra mile).

Hey [First Name],

Happy to help! I found it on your post about [Post Topic] here: [Insert URL].

The broken link is the one to [Insert Broken Link Anchor Text]: [Insert Broken Link URL]

Here’s a screenshot of its position on the page:

[INSERT SCREENSHOT OF BROKEN LINK LOCATION]

I hope that helps!

By the way, since your post is all about [Insert Topic], I’d love it if you’d kindly consider adding another great resource to the post: [Post URL (raw URL, not anchor text)]

[EXPLAIN WHY YOUR RESOURCE IS AWESOME IN 3 SHORT SENTENCES OR LESS]

P.S. The article got a mention on [Insert Cool Site or Blogger Who Mentioned it (for social proof)] here: [URL Where Post Was Mentioned]

Either way, I hope this email was helpful and thanks for your consideration [First Name]!

All the best,

[Your Name]

Note: If you can add any ounce of social proof to show the value of your resource it will dramatically help your chances of getting the link. It proves your resource is indeed worth considering and not just your average piece of cr*p. I usually wait a few days before reaching out with these emails just so I can find one bit of social proof to add.

And That’s a Wrap!

I hope you find these templates useful!

Let me know how they work out for you and thanks again for signing up!