Broken link building is when you find a broken link on someone’s page, tell them about it and then suggest your link as a replacement.

DEEP broken link building is when you go one level deeper and find EVERY site linking to the same broken link and reach out to them too.

So let’s go deeper…
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Imagine how HORRIFIED you would be…

…if you discovered that a Catholic English school you linked out to from your .edu domain was no longer an English school, but now a budget plastic surgery site?

And just imagine how GRATEFUL you would be to the person who pointed that out?

You’d want to return the favour right?

This is the principle behind expired domain link building and why it WORKS.
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